หน้าที่ความรับผิดชอบ: CRM Executive: Club 21 is one of the biggest retailer / distributor in Thailand. The company has represented for the of brand like AlX Armani Exchange, DKNY, CK, MaxMara, Paul Smith, Mambo, Diesel, Furla and Club21 CRM (Club 21 Card): As a one of pilot teams, I had to design and implement market plans for assigned Club 21 loyalty program. My role was to build and strengthen card member loyalty & spending to ensure the achievement of company’s business goals and targets. In addition, I have to develop and implement effective card members communication plan to create and enhance communication loyalty of both new card members and tenured card members, in order to stimulate & increase spending, brand image. Coordinate with the other departments, all support functions, suppliers to ensure effective implementation, launch of marketing programs, fulfillment and customer services. I also need to develop automated system to ensure effective tracking, analysis and evaluation of program launched together with track, benchmark our loyalty and retention program. Besides I cannot overlook activities, quality, cost results compared to our key/major competitors. Lastly, I need to manage annual operating expense promotion budget.

เหตุผลที่ลาออก: ไปเรียนต่อปริญญาโท

หน้าที่ความรับผิดชอบ: ดูแลควบคุมงานให้เป็นไปตามแบบโครงสร้าง

เหตุผลที่ลาออก: เปลี่ยนไปทำงานด้านการตลาด